Mind the Store

Retail industry news you can use

Touch, Feel, and Spend

State of In-Store

While e-commerce isn't going away, brick and mortar is still the Super Bowl of retail sales, brand awareness, and customer experience.  Sporting...

The Millennial Parent Expectation

State of In-Store, Data Insights, Baby & Kids

It’s been said that the happiest days are when babies come. For parents, of course, babies are a life-changing event. For retailers, however, babies are big business. Globally, the baby product...

Is your brand benched or on the field?

State of In-Store, Sporting Goods

Batter up. It's coming on to summer, and there are all kinds of outdoor sports and games going on. If your brand is all about the sporting life, how can you make it stand out from the rest of the...

First Impressions Don’t Give Second Chances

State of In-Store

Total retail sales in the United States hit $3.6 trillion last year, with a full 85% of that figure reflected in purchases in retail stores. While that is reassuring for brands that have a strong...

Malls... featuring Grocery Stores?

State of In-Store, Industry Trends

“Where have all the anchors gone? Long time passing…”

The retail landscape is in an arc of change, especially as it applies to big box stores and mall anchors. Sears, once the giant of mall...

Beauty and the Boom

State of In-Store, Industry Trends, Beauty, Cosmetics & Hygiene

Is beauty in the eye of the beholder, or is it caught in the crosshairs of marketing departments seeking to keep their brands looking back from the mirror mirror on the wall? While beauty products...

Making the Most of the In-Store Experience

State of In-Store

Everywhere you look in the retail landscape, it's about technology and innovation. What is the latest and best way to track sales? How can loyalty programs leverage the data they collect into news...

Top Ten Tips for Your Field Force

State of In-Store, Industry Trends

Marketing is about making sure your product or service is featured in the best possible light. One way to do that is to have in-store brand representatives that can demonstrate a product, engage...

Three Kinds of Customer Loyalty Brands Need to Understand

State of In-Store, Industry Trends

Loyalty. It’s the “L Word” of the retail landscape. It’s not enough to bring in a new customer; retailers must also ensure that shoppers come back again and again. It’s not hard to bring in a new...

What Does it Take to be an All-Star Brand Ambassador?

State of In-Store

Even though 64% of Americans still prefer to shop in-store, most shoppers agree that there’s room for improvement when it comes to the in-store experience. Invested brands are creating their own...

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