While e-commerce isn't going away, brick and mortar is still the Super Bowl of retail sales, brand awareness, and customer experience. Sporting...
It’s been said that the happiest days are when babies come. For parents, of course, babies are a life-changing event. For retailers, however, babies are big business. Globally, the baby product...
Batter up. It's coming on to summer, and there are all kinds of outdoor sports and games going on. If your brand is all about the sporting life, how can you make it stand out from the rest of the...
Total retail sales in the United States hit $3.6 trillion last year, with a full 85% of that figure reflected in purchases in retail stores. While that is reassuring for brands that have a strong...
“Where have all the anchors gone? Long time passing…”
The retail landscape is in an arc of change, especially as it applies to big box stores and mall anchors. Sears, once the giant of mall...
Is beauty in the eye of the beholder, or is it caught in the crosshairs of marketing departments seeking to keep their brands looking back from the mirror mirror on the wall? While beauty products...
Everywhere you look in the retail landscape, it's about technology and innovation. What is the latest and best way to track sales? How can loyalty programs leverage the data they collect into news...
Marketing is about making sure your product or service is featured in the best possible light. One way to do that is to have in-store brand representatives that can demonstrate a product, engage...
Loyalty. It’s the “L Word” of the retail landscape. It’s not enough to bring in a new customer; retailers must also ensure that shoppers come back again and again. It’s not hard to bring in a new...
Even though 64% of Americans still prefer to shop in-store, most shoppers agree that there’s room for improvement when it comes to the in-store experience. Invested brands are creating their own...
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