Gina Caliendo | Director of Marketing

Gina Caliendo is the Director of Marketing at ThirdChannel, where she leads brand strategy, demand generation, and go-to-market initiatives. She focuses on bringing ThirdChannel’s retail execution solutions to life through impactful storytelling, helping brands improve in-store performance and deliver stronger customer experiences.

Blog Post by Gina Caliendo | Director of Marketing

Five experiential retail strategies to distinguish your brand

Showrooming is shaping retail—how to keep consumers engaged

Are your brand field teams optimal for happy customers and higher sales?

Data shows assisted selling boosts brands’ bottom lines

Emotion sells: 4 ways to connect with consumers in stores

5 things one retail buyer wishes brands knew

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