Mind the Store

Back-to-school is the second-busiest retail season each year for brands that sell everything from apparel and accessories to supplies and electronics. How can brands put themselves in the best...

In the ongoing battle to improve in-store profit, retailers and brands are experimenting with flashy new technology or gimmicks like in-store entertainers to generate sales. Driven by competition...

Mixed in with the fantastical flying machines and gimmicky-but-disappointing robots, this year’s Consumer Electronics Show (CES) in Las Vegas included several new announcements that offer a...

At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and...

It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.

Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...

Retailers sometimes bat around the term “omnichannel" as if it were just another marketing catchphrase.  To really meet the demands of consumers these days,  it's important to communicate in a...

Ecommerce accounts for less than 10 percent of retail sales today, yet brands everywhere are pouring resources into online innovation. Walmart, for example, acquired Amazon competitor Jet.com for ...