If there is one word in beauty products that encapsulates the latest trend, it’s “clean." Consumers want products that are free of chemicals,...
Is Retail Tech Fixing Your Customers' In-Store Experience?
State of In-Store, Data Insights, Industry Trends, Lifestyle, Consumer Electronics, Beauty, Cosmetics & Hygiene
The National Retail Foundation has released its Summer 2019 Consumer Review, and it’s a good look at what shoppers expect from a retail store. Technology and innovation in the retail space was the...
Is beauty in the eye of the beholder, or is it caught in the crosshairs of marketing departments seeking to keep their brands looking back from the mirror mirror on the wall? While beauty products...
The Showroom Strategy: 5 Tips and Tricks for Consumer Brands
Industry Trends, Fashion & Accessories, Beauty, Cosmetics & Hygiene
There’s a new buzzword in town that’s not just for car dealerships and furniture manufacturers anymore.
That’s right: showrooms.
Forget whatever visions of shiny SUVs on slowly rotating pedestals...
When was the last time you pulled out your smartphone while you were out and Googled something like “grocery stores near me,” or “department stores near me”? Perhaps you asked Siri or Alexa...
Who’s Responsible for In-Store Sales: The Brand or The Retailer?
State of In-Store, Beauty, Cosmetics & Hygiene, Food & Beverage
Recently, I was reminded of the story of George Saunders, who ran a grocery store in Memphis back in the early 20th century. In those days, each customer would give their shopping list to the...
Top 10 Tips for Next-Generation Demos and Assisted Selling in Stores
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and...
The Recipe for an Impactful Sales-Driving Demo (Infographic)
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.
Data Shows Assisted Selling Boosts Brands’ Bottom Lines
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...
Survival of the Fittest: Darwinian Theory Applied to Retailers
State of In-Store, Industry Trends, Sporting Goods, Fashion & Accessories, Health & Nutrition, Beauty, Cosmetics & Hygiene
Despite many recent news headlines, the retail industry overall is booming. Industry sales in 2017 are expected to rise by 3.8% again, outpacing the GDP growth at about 2.1% Even sales in brick...