Another summer is upon us and the “honey do” lists are getting longer. Planting flowers, making home repairs, and getting the backyard ready for BBQ season all drive retail sales in home and garden brands.
Recent research from the American Community Survey showed that in sixteen states, the median housing stock age was between 35-39 years and in ten other states the median was between 40 to 47 years. That’s a lot of older homes in a majority of states, that will need a lot of sprucing up. Even if the home is sound, the yard is a concern. Data from the National Gardening Survey 2018 shows that spending reached a record high in 2017, with a total of $47.8 billion in spending on lawn and garden, with a per household average yearly spend of $503, up $100 from the previous year.
There are thousands of brands in the home and garden space, how do you make yours stand out? Brands that work closely with ThirdChannel found that after engaging with a brand representative or knowledgeable associate 88% of the time a customer made a choice to purchase. It’s about having the boots on the ground to convert backyard browsers into brand fans.
Your sales and brand visibility happen on the sales floor, but can the average hardware retail employee in an orange apron know how to showcase your line adequately? Can someone who sells paint one day, sell your power tool brand the next day? What about supplies and implements for gardening? High end drills, lawn mowers, trimmers and other products lines are complex and should be showcased by associates who use them, know them and are passionate about their outdoor activities.
Curious to learn more? Read one of our success stories. Don't leave your quarterly numbers up to orange aprons.