Everywhere you look in the retail landscape, it's about technology and innovation. What is the latest and best way to track sales? How can loyalty programs leverage the data they collect into news...
State of In-Store, Industry Trends
Marketing is about making sure your product or service is featured in the best possible light. One way to do that is to have in-store brand representatives that can demonstrate a product, engage...
Future of Retail, Industry Trends
"The customer is always right." Is this still the case? Should brands be bending over backward to meet every need, offer every service, and agree to whatever terms a buyer wants? Clearly, that's...
Data Insights, Future of Retail
"You Cannot Manage What You Don't Measure"
Data Insights, Industry Trends
IT strategy as it relates to retail is more than just a bunch of data crunching algorithms that are generated quarterly. Having software in place that shows what happened during a specific period...
State of In-Store, Industry Trends
Loyalty. It’s the “L Word” of the retail landscape. It’s not enough to bring in a new customer; retailers must also ensure that shoppers come back again and again. It’s not hard to bring in a new...
Does it sometimes feel like shopping in stores has become as painful as, say, traversing a cavernous hotel with little offerings in the middle of a blizzard-laden nightmare?
We’re not gonna lie: creating brand culture is much easier on a large scale if you have your own retail stores. Take Warby Parker, for instance, who transformed their SoHo store into a...
Remember QR codes? They were all the rage at the end of the Aughts, but just as quickly as they appeared they disappeared, never to be seen again.
Or so we thought.
There’s a new buzzword in town that’s not just for car dealerships and furniture manufacturers anymore.
That’s right: showrooms.
Forget whatever visions of shiny SUVs on slowly rotating pedestals...
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