Let’s get phygital…phygital…let’s get into phygital. Wait; what was that? What is phygital? It’s the concept in retail execution and customer experience that has marketers, key account managers,...
In retail, there is often a divide between e-commerce and brick and mortar sales, but brands that want to level up their consumer engagement should be looking to merge the two channels rather than...
State of In-Store, Data Insights
It might still be summer, but retail’s yearly big finale is almost upon us. Brand managers, buyers, and marketers have to gear up for the biggest season in retail, Holiday 2019. While many see...
A quick Google search on the term “omni-channel” will yield dozens of hits on whether or not the retail concept is still relevant. In its simplest form, it means a seamless integration of retail...
State of In-Store, Data Insights
There are less than 150 days until Christmas 2019, and since retail is now a 24/7 industry with omnichannel sales, that means each one is a shopping day. Holiday 2019 is about to begin, are you...
Data Insights, Industry Trends, Home Improvement
Millennials. They are often maligned and misunderstood, but looking closer at their demographics and behaviors reveals a great deal about their value as customers to home improvement retailers....
State of In-Store, Industry Trends
Experiential retail is a brand buzzword that forward-thinking brand teams are chasing. On a large scale, there are retail locations that don’t have any merchandise for in-store sales, but rather...
State of In-Store, Data Insights
Retailers and brands need to manage vast amounts of data from sales, traffic, and customer loyalty programs and make the numbers work. While most purchases still happen in the store, customers...
Amazon Prime Day, the e-commerce giant’s annual day of deals, has finally arrived to entice shoppers with sizable discounts on popular items. Recent research from Pymnts.com suggests that 51.3% of...
State of In-Store, Future of Retail, Industry Trends
What comes to mind when you think of a showroom? A car dealership, or a store that has products displayed and showcased? Not in 2019.
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