Does it sometimes feel like shopping in stores has become as painful as, say, traversing a cavernous hotel with little offerings in the middle of a blizzard-laden nightmare?
We’re not gonna lie: creating brand culture is much easier on a large scale if you have your own retail stores. Take Warby Parker, for instance, who transformed their SoHo store into a...
Remember QR codes? They were all the rage at the end of the Aughts, but just as quickly as they appeared they disappeared, never to be seen again.
Or so we thought.
There’s a new buzzword in town that’s not just for car dealerships and furniture manufacturers anymore.
That’s right: showrooms.
Forget whatever visions of shiny SUVs on slowly rotating pedestals...
Imagine this: You walk into your favorite brick-and-mortar store and are immediately greeted by a robot—let’s call her Ali—on wheels. With just one look, Ali knows your name and shopping...
It’s looking more and more like a new round of tariffs will directly hit consumer brands—and their customers—with tariffs on everything from electronics to clothing to beauty products.
What if we told you that digital is dead? You wouldn’t believe us—and for good reason— but it’s a fact that the way retailers approach their ecommerce sales and marketing strategies is changing....
Amazon Prime Day, the ecommerce giant’s annual day of deals, has finally arrived to entice shoppers with sizable discounts on popular items. With an estimated 40% – 60% of US households having...
Even though 64% of Americans still prefer to shop in-store, most shoppers agree that there’s room for improvement when it comes to the in-store experience. Invested brands are creating their own...
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