Retailers and brands need to manage vast amounts of data from sales, traffic, and customer loyalty programs and make the numbers work. While most purchases still happen in the store, customers have their
smartphones at the ready and have likely done their homework before stepping foot onto the sales floor. If all they wanted from the process was a purchase, more shoppers were stay home and buy online, but that isn’t what’s happening. An estimated 90% of retail sales occur in-store. Shoppers are arriving at stores expecting more than just inventory and a cashier. They want an experience.
Product demos and promotional events are part of experiential retail, but they aren’t the only factors. Experience includes helpful and knowledgeable sales associates, proper signage, and fully stocked shelves and product displays. Do you know -
ThirdChannel’s uniquely matched brand-right representatives and our suite of software tools can up-level your in-store sales.