Experiential retail is a brand buzzword that forward-thinking brand teams are chasing. On a large scale, there are retail locations that don’t have any merchandise for in-store sales, but rather are about immersing the consumer in a brand experience.
One such brick and mortar location comes from an unexpected segment, an airline. Virgin Airways has opened a series of experiential travel boutiques in the UK. Stores have travel information, consultants to plan holidays and even a full mock-up of their planes’ interiors. Shoppers can sample in-flight food, try out seats and plan their next trip. Of course, not every brand can create this kind of 360-degree retail environment but scaling in-store customer experience to your precise needs is something ThirdChannel can accomplish for you.
How do we do it? We leverage the data your brand already creates, with uniquely matched brand reps that already know and love your products. This combination of tech+people brings your brand to the top of the heap with custom answers to the following:
WHAT retail execution obstacles are standing between my brand and higher sales?
WHERE can I find an authentic, brand-right field force that’s passionate about my products?
WHEN are the best times and days in multiple locations to host in-store demos and events?
WHO are my brand’s biggest fans?
WHY am I not already working with ThirdChannel?
To build a truly unique brand experience in brick and mortar, you have to connect with the customer. Every market has a community and we bring that community to your brand. We know who your target customer is and by leveraging data, passionate brand reps and promotional events, we make your brand a fan favorite in your industry. Take a look at one of our success stories and let us help you build a better in-store experience.