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Jake Anderson | Sr Director of Sales & Strategy

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Jake Anderson is the Sr. Director of Sales & Strategy at ThirdChannel, specializing in helping sporting and outdoor brands grow within specialty retail. He is passionate about building programs around Tech Reps, experts who don’t just understand the product, they live it and bring that credibility and energy into every retail interaction.

Blog Post by Jake Anderson | Sr Director of Sales & Strategy

May 13, 2026

Why brands are rethinking retail execution for store realities

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