At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and therefore profitable for their businesses. Done right, engaging product demos offer a potential solution.
For one leading national beverage brand, a unique demo experience meant a 122% increase in sales. The real impact came when that same brand paired its eye-catching smoothie cart presentation with a sales promotion. That strategy led to a 226% increase in sales.
But, presentation is only part of the equation; it also helps if you have the right people to staff your demos. Sales-driving sales associates are able to offer the kinds of interactions that encourage shoppers to buy, either by sharing product knowledge that a shopper doesn't know, or getting them to try a new product for the first time, which can lead to higher-value long-term customer loyalty.
So, what do you need to do to drive maximum value from in-store product demos? Bringing together insights from exclusive ThirdChannel data, we've outlined the top 10 tips brands and retailers need to know to create impactful next-generation demos that are led by knowledgable, enthusiastic sales associates.