Mind the Store

Retail industry news you can use

Millennials and Home Improvement

Data Insights, Industry Trends, Home Improvement

Millennials. They are often maligned and misunderstood, but looking closer at their demographics and behaviors reveals a great deal about their...

Own the Outdoor Season

State of In-Store, Outdoor Goods, Home Improvement

Another summer is upon us and the “honey do” lists are getting longer. Planting flowers, making home repairs, and getting the backyard ready for BBQ season all drive retail sales in home and...

Top 10 Tips for Next-Generation Demos and Assisted Selling in Stores

Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage

At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and...

The Recipe for an Impactful Sales-Driving Demo (Infographic)

Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage

It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.

Data Shows Assisted Selling Boosts Brands’ Bottom Lines

Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage

Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...

Stop the Disappearing Associate Act with Mobile Technology

State of In-Store, Home Improvement, Fashion & Accessories

Most consumers today have experienced the vanishing retail associate act: The associate, when asked to locate a product, will tell a consumer they're going to "check the system" or "see if it's in...

What Mary Meeker's Internet Trends Report Means for the State of In-Store

Industry Trends, Home Improvement, Fashion & Accessories

Last week, Kleiner Perkins Caufield & Byers partner Mary Meeker shared her annual Internet Trends Report. Interestingly, this highly anticipated commentary on all things internet has some strong...

Data, Data, Data: Applying the Lessons of Ecommerce Success In-Store

Industry Trends, Home Improvement, Consumer Electronics

Ecommerce accounts for less than 10 percent of retail sales today, yet brands everywhere are pouring resources into online innovation. Walmart, for example, acquired Amazon competitor Jet.com for ...

Why Mobile is a Customer Relationship Builder

Industry Trends, Home, Home Improvement, Beauty, Cosmetics & Hygiene

Today, 90 percent of customers browse stores with phone in hand, so brick-and-mortars should think of mobile as a medium for building relationships.

Retailers: Check Your Beacon’s Blind Spots

Future of Retail, Home Improvement

Since the unveiling of iBeacons in 2013, tech experts have hailed beacons as a retail industry game changer for their potential to gather customer data and enhance the in-store experience. But...

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