At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the...
The Recipe for an Impactful Sales-Driving Demo (Infographic)
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.
Data Shows Assisted Selling Boosts Brands’ Bottom Lines
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...
Earlier this year, Target unveiled plans for new store layouts to accommodate changes in the retail industry. The goal is to create separate spaces for the errand-running shoppers and those taking...
In response to declining foot traffic, competition from neighboring stores that carry similar products and other financial pressures among brick-and-mortar stores, many retail companies are...
Why Mobile is a Customer Relationship Builder
Industry Trends, Home, Home Improvement, Beauty, Cosmetics & Hygiene
Today, 90 percent of customers browse stores with phone in hand, so brick-and-mortars should think of mobile as a medium for building relationships.
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