Mind the Store

Retail industry news you can use

How In-Store Demos Are Changing

State of In-Store, Industry Trends, Health & Nutrition

Bringing back demos to the sales floor is essential for complex brands to gain market share. This is particularly important for health and...

Outdoor participation is down 1 billion adventures, with changing demographics

Industry Trends, Health & Nutrition, Food & Beverage

The  Outdoor Foundation’s much-awaited Outdoor Participation Report was released a couple weeks back coinciding with the annual Outdoor Retailer show; it revealed some hard truths for retailers in...

Tumultuous Weeks for Organics Retailers

Industry Trends, Health & Nutrition, Food & Beverage

As grocery floor space diminishes, where does that leave natural and organic brands? ThirdChannel commits to bringing actionable tips to make the most of your in store presence during the ups and...

Where to find growth with consumers in the Naturals Market?

Industry Trends, Health & Nutrition, Food & Beverage

“Naturals” accounted for a whopping 27.4% of the growth within the food and beverage industry during 2019. According to SPINS 2019 State of the Natural Industry report, the natural food and...

Keeping It Clean: It's More Than a Trend

Industry Trends, Health & Nutrition, Beauty, Cosmetics & Hygiene

If there is one word in beauty products that encapsulates the latest trend, it’s “clean." Consumers want products that are free of chemicals, haven’t been tested on animals and are packaged and...

Top 10 Tips for Next-Generation Demos and Assisted Selling in Stores

Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage

At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and...

The Recipe for an Impactful Sales-Driving Demo (Infographic)

Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage

It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.

Data Shows Assisted Selling Boosts Brands’ Bottom Lines

Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage

Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...

Survival of the Fittest: Darwinian Theory Applied to Retailers

State of In-Store, Industry Trends, Sporting Goods, Fashion & Accessories, Health & Nutrition, Beauty, Cosmetics & Hygiene

Despite many recent news headlines, the retail industry overall is booming. Industry sales in 2017 are expected to rise by 3.8% again, outpacing the GDP growth at about 2.1%   Even sales in brick...

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