Let’s get phygital…phygital…let’s get into phygital. Wait; what was that? What is phygital? It’s the concept in retail execution and customer...
What comes to mind when you think of a showroom? A car dealership, or a store that has products displayed and showcased? Not in 2019.
After a seven-year process of legal wrangling and negotiations, online retail giant Amazon will soon have its own brand-specific TLD (top level domain.) While it’s a victory for the company’s...
"The customer is always right." Is this still the case? Should brands be bending over backward to meet every need, offer every service, and agree to whatever terms a buyer wants? Clearly, that's...
"You Cannot Manage What You Don't Measure"
Mixed in with the fantastical flying machines and gimmicky-but-disappointing robots, this year’s Consumer Electronics Show (CES) in Las Vegas included several new announcements that offer a...
Will 2017 be the year the internet of things began to revive the fortunes of bricks-and-mortar?
Most American department stores have a familiar look and feel: overhead florescent lighting and aisles of metal racks accented with discount signs. Products are organized into categories and...
Sure, in today's world, retailers and brands are swimming in a sea of data. But some information remains elusive—namely, consumer emotion. Save for direct feedback or the occasional survey, the...
Retailers sometimes bat around the term “omnichannel" as if it were just another marketing catchphrase. To really meet the demands of consumers these days, it's important to communicate in a...
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