It’s no secret that today’s customers are looking for a better in-store shopping experience. While 64% of Americans still prefer shopping in...
It’s no secret that tensions between Whole Foods and its suppliers and vendors have been on the rise in recent months. As Whole Foods revamps its in-store strategy, it has started charging vendors...
Target’s been busy recently bolstering its supply chain and eCommerce operations to excite any shoppers looking for convenience. And let’s face it, that’s pretty much all of us.
Who’s Responsible for In-Store Sales: The Brand or The Retailer?
State of In-Store, Beauty, Cosmetics & Hygiene, Food & Beverage
Recently, I was reminded of the story of George Saunders, who ran a grocery store in Memphis back in the early 20th century. In those days, each customer would give their shopping list to the...
Millennials are a hot topic when it comes to disrupting the traditional norms of various industries, and the food retail industry is no exception. The largest US population spends the least amount...
Top 10 Tips for Next-Generation Demos and Assisted Selling in Stores
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and...
The Recipe for an Impactful Sales-Driving Demo (Infographic)
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.
As a tried-and-true retail strategy, demos are a great way to drive product trials. The try-before-you-buy approach is especially popular for food and beverage brands, where the buying decision...
Data Shows Assisted Selling Boosts Brands’ Bottom Lines
Data Insights, CPG, Home, Home Improvement, Health & Nutrition, Pet, Consumer Electronics, Beauty, Cosmetics & Hygiene, Food & Beverage
Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...
The dust has barely settled from the recent announcement that Amazon will buy Whole Foods Market for $13.4 billion later on this year, but the reigning sentiments seem clear: Amazon saved the...