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Mind The Store

Mind the Store

Mind the Store is your guide to what's happening now in retail, bringing actionable reports straight from the store floor to help brands and retailers navigate the future of retail in a tech-driven world.

Data Insights

Top 10 Tips for Next-Generation Demos and Assisted Selling in Stores

At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and...

Data Insights

The Recipe for an Impactful Sales-Driving Demo (Infographic)

It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.

Data Insights

Are You Offering Exceptional Customer Experiences?

As a tried-and-true retail strategy, demos are a great way to drive product trials. The try-before-you-buy approach is especially popular for food and beverage brands, where the buying decision...

Data Insights

Holiday Shoppers – Smarter Than Ever? What Brands, Retailers Need to Know

The holidays are upon us, and that means a flood of foot traffic to brick and mortar retail stores. But is your brand ready to take advantage of the opportunity?

Data Insights

Data Shows Assisted Selling Boosts Brands’ Bottom Lines

Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...

Data Insights

What Matters Most When it Comes to Assisted Selling [Infographic]

The human attention span is short.

Data Insights

Revitalizing ROI: Double Sales Annually with the Right Signage

Most in-store signs highlight one of two things: pricing or marketing. Pricing signs help consumers assess value and cost (often boasting deals or markdowns), while marketing signs help customers...

Data Insights

3 Ways Weather Forecasts Can Improve Retail Sales Forecasts

Bad weather is often bad news for retailers, preventing shoppers from showing up in stores and therefore putting a big dent in sales. When massive snowstorms hit the Boston area in early 2015,...

Data Insights

Revitalizing ROI: Data Shows Well-Trained Associates Increase Retail Margins

According to data collected from brands across industries, of varying sizes and in-store priorities, there are factors that consistently improve sales for brick-and-mortar stores. In this...

Data Insights

The Money-Making Power of In-Store Displays

It seems like a simple concept, something every retailer and brand should know. But the reality is that many brands don’t have displays in stores that carry their products. Or they have displays...

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