About Us

Mind The Store

Mind the Store

Mind the Store is your guide to what's happening now in retail, bringing actionable reports straight from the store floor to help brands and retailers navigate the future of retail in a tech-driven world.

Data Insights

Back to Basics for the Back-to-School Shopping Season (Infographic)

Back-to-school is the second-busiest retail season each year for brands that sell everything from apparel and accessories to supplies and electronics. How can brands put themselves in the best...

Data Insights

Don’t Let Shiny Tech Distract You from Fixing Basic In-Store Execution Issues

In the ongoing battle to improve in-store profit, retailers and brands are experimenting with flashy new technology or gimmicks like in-store entertainers to generate sales. Driven by competition...

Data Insights

What Can Brands Learn from Their Best-Performing Stores?

The idea is simple: There's incredible value in brands optimizing their in-store footprint to maximize sales. 

Data Insights

The Secret to Long-Term Brand Sales? A Great Customer Experience

It’s no secret that today’s customers are looking for a better in-store shopping experience. While 64% of Americans still prefer shopping in brick-and-mortar stores, most shoppers agree that...

Data Insights

Are Your Brand Field Teams Optimized for Happy Customers and Higher Sales?

When you arrive at work in the morning, what tactics do you use to make sure you’re focused on the most important items? Maybe you use to-do lists, or perhaps you keep a planner. Whatever the...

Data Insights

Top 10 Tips for Next-Generation Demos and Assisted Selling in Stores

At a time when nearly half of retail CIOs say growth is their top priority for 2018, brands and retailers are searching for ways to make the physical store more engaging for customers, and...

Data Insights

The Recipe for an Impactful Sales-Driving Demo (Infographic)

It's hard for brands to stand out on a crowded store shelf. That's why so many invest in product demos: they're a trusted strategy for driving product trials and sales.

Data Insights

Are You Offering Exceptional Customer Experiences?

As a tried-and-true retail strategy, demos are a great way to drive product trials. The try-before-you-buy approach is especially popular for food and beverage brands, where the buying decision...

Data Insights

Holiday Shoppers – Smarter Than Ever? What Brands, Retailers Need to Know

The holidays are upon us, and that means a flood of foot traffic to brick and mortar retail stores. But is your brand ready to take advantage of the opportunity?

Data Insights

Data Shows Assisted Selling Boosts Brands’ Bottom Lines

Assisted selling is a tried-and-true method brands use to drive sales in retail stores. The sales tactic involves companies sending brand champions into third-party retail stores to work alongside...

No More Posts