Does it sometimes feel like shopping in stores has become as painful as, say, traversing a cavernous hotel with little offerings in the middle of a blizzard-laden nightmare?
Alright, so that may be hyperbole, but if you asked your consumers if shopping feels more like work than an enjoyable activity these days, the answer is likely yes. From Tiffany & Co. to Walmart, retailers across the country are seeking new ways to shift and improve the in-store shopping experience.
Go White Glove
Have you heard of Jetblack, the new membership service that gives shoppers access to experts that can pick out last-minute gifts, select dishware and dining essentials, choose chic outfits, and more? And did you know it’s an offering from Walmart?
By breaking expectations, Walmart has connected with an entirely new wave of consumers and elevated their shopping experience. And, riding on the program’s success, they’re branching out further and hiring 25,000 personal shoppers that will select and package groceries for curbside pickup.
Integrate In-Store and Online
Always at the forefront of retail trends, Target is honing their focus on a more seamless online-to-in-store experience. Shoppers can order online and pick it up in stores—or they can take it to the next level with Drive Up service, where associates will bring their order right to their car outside. College orders can be placed online and picked up in the Target closest to campus. Same day delivery can be set up in stores via their Shipt partnership. Restock and subscription services keep shoppers’ homes stocked on their schedule.
Expand the Experience
Who doesn’t know Tiffany & Co.’s little blue box, or hasn’t dreamt of a certain cafe breakfast? A milestone on Fifth Avenue, Tiffany has long been the pinnacle of in-store shopping experiences. But they’re taking their strategy to a whole new level with a significant investment into their flagship store—a $250 million investment, to be precise.
Focusing on the immersive consumer experience, Tiffany is looking to expand both retail space and hospitality offerings, driven by the success of its Blue Box Café (where, yes, you can enjoy breakfast at Tiffany’s). Additional engagement points include custom monogramming, perfume vending machines, and plenty of Instagram-worthy spots for pictures and social media.
Interested in learning more about how ThirdChannel can help your brand? Request a free demo now!