Expert education. Personalized pampering. Tasty treats. If that sounds good to you, just think how much your pet is going to love it.
PetCoach—the brainchild of big-box pet retailer Petco—has launched their pilot store just outside of San Diego. Designed as a full-concept approach to pet care, this innovative model sets tails wagging with vet services, grooming, daycare, educational resources, and more. Plus, they offer a membership model that lets owners save on perks like products, trainings, and online coaching.
But it’s not just pet retail brands that should be paying attention to this new model. While the PetCoach approach is purrfect (sorry, perfect) for four-legged families, consumer brands of all kinds could—and should—apply this highly attuned take to their target consumers.
How can you lead the way in innovation for your own market? Read on to find out.
1. Streamline Your Consumers’ Experience
Simple enough, right? PetCoach meets consumers where they are by creating a one-stop shop for pet owners. Who has time to run across town to the vet, groomer’s, and grocery store? Eliminate the noise by bringing everything under one roof.
2. Go Big or Go Home
Petco has always been a mainstream pet brand. They could’ve comfortably stayed in that channel, but they saw the opportunity to expand and ran with it. By leveraging their deep industry knowledge, they were able to cater to a different type of clientele—one looking for a more upscale experience that understood their niche needs. In doing so, Petco is able to now cater to multiple audiences, providing the right experience, in the right way, in the right space, to the right consumers.
3. Get Smart with Your Selling Points
When it comes to pet care, education is enormously important—which is why PetCoach has launched not only veterinarian services, but online expedited answers, in-depth chat and phone consulting, training, and more. Their lineup of experts is key to connecting pet owners to the health, nutrition, and happiness knowledge they need.
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